Praise & Reviews for The Winner's Brain

“An informative read for those who want to better understand their own gray matter.”
— ForeWord This Week

"The Winner's Brain is packed with fascinating stories of actions that can contribute
to higher performance. Brown and Fenske translate the latest neuroscience research
into practical tools for athletes, activists, or the average person."
—Rosabeth Moss Kanter, Harvard Business School Professor, Director of the Harvard Advanced Leadership Initiative, and author of Confidence and SuperCorp

"Whatever your goal: laser focus, mindful motivation, or seamless adaptability,
The Winner's Brain offers accessible, thought-provoking, immediately-applicable strategies for success."
—Frances Cole Jones, author of How to Wow and The Wow Factor: The 33 Things
You Must (and Must Not) Do to Guarantee Your Edge in Today's Business World

“[Drs. Brown and Fenske] have described a set of strategies for remaining mentally sharp even under trying circumstances. In their book, The Winner's Brain: Eight Strategies Great Minds Use to Achieve Success, Drs. Brown and Fenske outline an approach they derive from well-known psychotherapies and discoveries in neuroscience. The strategies they suggest can be applied in the clinic, the classroom, and the workplace.”
—Harvard Mental Health Letter

“A combination science and business approach to enjoying achievement in your life…If you are looking to unlock your own potential, you might want to start by reading this interesting book.”
—Bookviews

“A book that is part popular-science treatise, and part self-help guide. It is crisply written and backed by meticulously researched facts.”
—Tucson Citizen

“The book is filled with medical research, but also some great stories…Filled with examinations of decision making, emotions, focus, memory, and more, The Winner’s Brain helps us think differently about our potential and shows us how to act upon it.”
—800 CEO Read Blog

“There are nuggets of interesting research findings in here.”
—BBC Focus

“[Brown and Fenske] give their readers an easy-to-grasp tour of the brain and its basic functions, as well as a wealth of exercises to help grow neurons and ‘re-route’ them as needed…The hard-science approach that this book takes is useful to anyone who strives to overcome modern adversity in business.”
—“The Bookworm Sez” column

“What gives Brown and Fenske’s book its value is less the list of factors than their suggestions on how to improve each factor in everyday life…[It has] some good, specific suggestions for improving brain health mixed in with a fair number of anecdotes.”
—InfoDad.com

“The authors know their audience. They liberally cite scientific studies throughout the book, but they are writing for a popular audience, not an academic one. They've juiced up their thesis with stories of well-known achievers…As writers of any good self-help book must, the authors make a convincing case that change is within reach…They offer plenty of tools to help anyone develop habits to better achieve life goals.”
—Los Angeles Times “Booster Shots” health blog

“Do you enjoy reading about neuroscience and brain function? If so this book is for you!...The authors do a good job of breaking down each win factor and discussing how to apply it daily.”
—Sacramento Book Review

“Drs. Brown and Fenske share some amazing conclusions about the human brain's tremendous capacity.”
—Las Cruces Sun-News

“Through interviews with celebrities and everyday folks, Brown and Fenske lay out a framework for unlocking your brain’s hidden potential…The Winner’s Brain teaches you how to get more out of your most powerful muscle. With the tips, techniques, and ideas in this book, you can get more out of your career and your money.”
—FavStocks.com

“If success is your desired destination, The Winner’s Brain provides a useful road map.”
—Energy Times

“Translate[s] cutting-edge neuroscience into a roadmap for training your brain to perform at a higher level and increasing your potential for success—however you define it…[An] engaging book.”
—Taste for Life


“Knowing there is some science behind the book makes it a bit more meaningful than the typical self-help book…An interesting mix of science and self-help, plus the authors sprinkle some great exercises throughout…If you are self-aware and emotionally balanced enough to know that you need a little motivation to focus on your resilience, memory and adaptability, then this might be the book you should pick up to help take care of your brain this summer.”
—Entrepreneur.com