Contrary to popular belief, winning in life has little to do with IQ, your circumstances, your financial resources, or even luck. But it has everything to do with creating a failure-resistant brain.

Every time you think a thought, feel an emotion, or execute a behavior, your neurocircuitry changes, and the good news is you can take charge of this process. Yes, the key to success really is all in your head.

In The Winner’s Brain, Harvard-trained brain experts Dr. Jeff Brown and Dr. Mark Fenske explore the surprising science behind motivation, focus, and extraordinary achievement.